From Site Acquisition to Sold Out
A project driven by strategic thinking to optimise the project at every stage.
The opportunity at 994 Hamilton Road, McDowall was identified early, with a clear vision for how the site’s full potential could be unlocked. Realm Projects’ role:
Pre-Site Acquisition
- Site identification
- Feasibility
- Strategy to revise the existing DA to maximise the site's potential and profitability through a full revision of the façade design, interiors, residents amenity and car parking to strengthen market appeal and product end value.
- Negotiated the purchase price and secured the site on favourable terms for our client.
Post Site Acquisition
- The project team undertook a full revision of the DA to maximise site’s potential, setting the foundation for a high-performing outcome by delivering a significant uplift in the site's valuation.
- With the fundamentals reset, we executed a tailored sales and marketing strategy designed specifically for Cove and the McDowall market.
The Results
- 100% Sold Out prior to completion
- New suburb price record of $1,320,000: surpassing the previous McDowall townhome price record by $270,000 and resetting expectations for the McDowall market.
- Achieving considerable DA revenue uplift
- Original DA Gross Revenue expectation: $18,948,000
- New DA Gross Revenue Outcome: $23,776,000
- $4,828,000 revenue uplift
These results were only possible due to the strength of the project team and alignment on strategy from the outset. A special congratulations to the developer, Niche and the wider project team:
Developer & Builder: @nichepropertygroup / @urbanluxe.projects
Architect: @halarchitects
Sales & Marketing + Site Acquisition: @realmprojectsptyltd
